
The Imprimator Podcast series have been rolling right along and to be honest, it’s tough to keep up with them (more so having over an hour to listen to each one). I knew the Rich Hirsch episode was going to be a great listen, and I finally found the time to tune in last night. With two decades of BMX industry experience to his name, Rich Hirsch has run the gamut from pro rider, filmer, photographer, company owner, brand manger and so much more, for the brands including Lotek, Stranger, and Primo. And with his vast experience comes a lot of opinions and ideas—and that’s what makes this such a great listen. Click the image above or here for an eye opening and thought provoking conversation.
In this edition of the Imprimatur BMX Podcast, Mike Hinkens spends some time talking with long time BMX industry insider and general creative mind, Rich Hirsch. Through a discussion of his experiences with video production, being a pro rider, being an art director, managing multiple teams and brands, and much more over the last twenty years, they discuss a multitude of topics including: the role companies play in modern BMX, the detriment of our racing roots, advertising through social media influencers, the ups and downs of Lotek and Stranger, authenticity in BMX, and much more.



